Caroline Nelson

Caroline Nelson as H&M’s South Africa’s Country Manager is responsible for the overall Strategy, Sales, People, Operations, Sustainability & Expansion of H&M Southern Africa. Since joining the company fifteen years ago, she has held various positions in different locations within the H&M Group including, Head of Talent Strategy (US), and Regional Sales Manager (US), and has been in her current role as Country Manager for South Africa since 2020.

 

Caroline was instrumental in supporting the H&M expansion into both Columbia and New Zealand. She has a strong passion for people, strategy, sustainability, and championing local initiatives that help drive employment in South Africa.
Caroline has been a driving force for notable local brand-building initiatives such as their partnership with Neimil (H&M Home’s first local production partnership) and Yay Abe (The first local print collaboration with illustrator Russell Abrahams). Goal orientated, she is constantly on a mission to make H&M South Africa the best destination to shop and environment to work.

 

She has been at the forefront of steering inclusion, diversity, and equity within H&M South Africa and has supported the roll-out of the Enclave project (a project that was created to provide upskilling and employment opportunities for people with disabilities). Currently, Caroline calls Cape Town home, where H&M’s South African Head Office is based.