Phumelela Mashego is the Managing Director of SISTA Magazine, a women empowerment magazine in South Africa. She was recently listed on Mail & Guardian Top 200. Previously, Phumelela Mashego was the managing editor of Nine80 Digital Media, a pan- African digital publishing company designed to reach and engage with Africa’s youth. Her work involved devising and managing ways to create fresh content and digital platforms that connect to its target audience. The business generated millions of viewers every month across several countries.
The popular digital platforms she managed are Youth Village, which has portals in South Africa, Botswana, Zimbabwe, Kenya and Nigeria, as well as SA Hip Hop Mag, OkMzansi, Kasi Lyrics and Botswana Youth Magazine.
With the launch of her own women empowerment magazine titled SISTA Magazine, Phumelela targets SA’s Young Women! Sista Focuses On Careers, Style, Finances, Business, Relationships, Entertainment And More!
SISTA seeks to be a driver in highlighting and empowering young South African women with resources on various thematics they navigate on a daily basis. The publication also aspires to create spaces for SA and African women to connect, inspire and engage.