Zoe Scaman

Zoe is a bit of a Swiss army knife having worked in a variety of fields; brand planning, entertainment strategy, digital communications, new product development, business strategy and innovation.And she’s done it on opposite sides of the world, quite literally, in Sydney, London, New York and even Ethiopia.She’s worked at ground-breaking creative agencies; such as Naked Communications and Droga5. Best-in-class film companies, like Ridley Scott Creative Group and forward-thinking innovative consultancies; such as Undercurrent, London Strategy Unit and The Upside.Her client list includes some of the biggest brands in the world – adidas, Google, Danone, Airbnb, Unilever, Coca Cola and Pepsico.Currently she can be found running her own strategy consultancy, Bodacious, with a focus on the intersections of entertainment, fandom, the creator economy and the nascent rise of the metaverse, where she’s setting innovative global strategy agendas for EA Games, Nike, Oatly, Youtube, Zwift, Netflix, Axe and The NBA.

She also leads personal brand strategy for NBA star, Luka Doncic and works with a range of recording artists, such as Enrique Iglesias and Pharrell Williams.She recently published an in-depth look at ‘The Future Of Fandoms’ to tie many of these threads together, published a whitepaper on the future of the creator economy (accompanied by the largest survey of creators ever undertaken) and has since been invited to speak about both topics with the leadership teams of LEGO. Tumblr, Pinterest, Pepsico, Snapchat and more.